The assignment: create a new brand and website to inspire enrollment.
Dr. Mitchell gave us an A+ for increasing enrollment for the last four years. He appreciated our mix of Social Media and Digital Marketing with old school media including Outdoor and soon adding Cable TV. We targeted both parents and tweens & teens seeking a more creative, untraditional yet effective way of learning.
We got extra credit points for increasing school spirit.
AAW Program Videos & Cable TV embraced learning academics through art:
Our social media traveled faster than gossip down a high school hallway:
All social media lead to enrollment on a shiny new website.
The assignments continued year after year, to find new and innovative ways to spread the good word about AAW and our Middle School. We thought, what better way to show how creative our awesome art school is than sharing a day in the life.
Our focus was on Social Media and Digital Marketing (but kept a little old school with Outdoor.) The AAW Open House is at the heart of enrollment and so was the heart of this campaign. Our Open House Videos was a sneak peek for parents and guardians who were seeking a more creative, untraditional and effective way of learning for their kids. The students and teachers and staff were the stars, working on all things advertising, from post-production to art direction and costumes, to performing and even final edits.
