Comcast - The Guru 

The test market of Comcast Chicago decided to veer off the Philadelphia mother-ship's course and got all yogi with an enlightened approach to brand Comcast technology. It is the wise, enlightened soul who chooses Comcast. The Guru was signing autographs and signing up customers all over Chicagoland.

Outdoor tempts to enlighten those with AT&T & Direct TV

Comcast Guru Contest & Microsite:

The Guru enlightens Chicagoland about the many virtues of Comcast with a microsite & a contest. Comcast teamed up with Local Chicago News in search of clues to Seek the Comcast Guru who would be placed in different locations. The latest clues on where the Guru might be were found on the website, and call in radio show & callers were able to respond within seconds. 

Wisdom and experience says, hire Melissa for your next job. Sage advice indeed.