Michigan Department of Community Health

From smoking cessation to abstinence to AIDS, responsible gambling to cancer-screenings - when it comes to social change for the better, I'm all in. It feels good knowing your doing good with your writing. 

Like this campaign for Second-hand smoke.

The challenge was to create a compelling reason for smokers to call the MDCH quit line. The campaign will seem like common sense after watching this commercial, but no one was really talking about the effects smoking had on non-smokers - especially kids. Thanks to research I found out of Vancouver, Canada, taking your habit outside was proven to be a simple solution to decrease the effects of secondhand smoke.

This campaign made an enormous impact on parents - quit-line calls were off the hook. Soon after it ran in Michigan, Community Health Departments around the country rebranded it as their own too. The awards are the humbling side-effects of hard work, research time, and great clients.

AWARDS: Best in Show here in Detroit, the coveted Radio Mercury Award in NY, Best in Show Global HealthCare Awards & Best in Show Mobius, LA. 

Wait for sex. Talk early, talk often.

Bird & Bee put on quite a performance in hopes of inspiring their daughter to wait for sex.

When it comes to talking to your kids about sex, your words are more powerful than you think. Talk early, talk often. 

A gambling problem is just the beginning of your problems. 

A lucky hand, a lucky streak, a lucky thing you heard this radio spot.

Lucky for you, I'm available for your next project.