Campaign #1

HoneyBaked. To the Rescue .

HoneyBaked Ham was out to expand their offerings beyond "the world's best Ham" in pursuit of a younger, career driven and guilt ridden demo. By teaming up with Hallmark Greeting Cards and one of their most beloved E-card characters, The Screaming Banshee, HoneyBaked rescued thousands of struggling holiday rookies and harried hosts from the pitfalls and pains of the holiday season, and beyond. TV, digital banners, personalized e-cards, radio, outdoor.  

:15 Digital Pre-Roll & E-blasts

Outdoor & Digital Banners & Radio to the rescue

Radio & Pandora to the rescue.

Campaign #2

HoneyBaked. Unwrap the Memories. 

Just one look, taste, smell of that delicious HoneyBaked Ham and you are whisked back to your 11 year old self, anticipating Santa and just one more slice of that honey-glazed goodness. HoneyBaked is the Holiday. TV, digital, radio, outdoor were the mediums.

Digital Ads galore HoneyBaked up the Internet. 

HoneyBaked UnWrap the Memories aired on Pandora & Spotify Holiday stations & traditional radio. 

Melissa Weber, freelance writer to the rescue.