Comcast
Comcast asks, "Are you Enlightened?" This campaign transitioned away from the cult of the Comcast Guru and into the hearts of enlightened Comcast customer's experience. With Chicagoland as the target, iconic Chicago landmarks were the perfect back drop - from The L to shopping the Magnificent Mile, Soldier Field to the T-Rex Museum. Comcast was Chicago!
Print & DM & Outdoor & Radio were enlightened and over the top high-brow to accentuate the nature of Comcast - higher-minded of course.
Have you ever had that feeling when everything is in perfect alignment and a cosmic freelance writer shows up and propels your client to stratospheric bliss?