They were ready to launch their allergy free dessert brand. Being a startup, their budget was peanuts.
I offered to help with branding, write copy for packaging and their website for a lifetime supply of ice cream sandwiches.
When developing their plant-based dessert company, they followed their hearts. And their gut. Thanks to Joon Joon founders, Saba & Neda, people who’ve often had to skip dessert finally have one that even dessert lovers will crave.
There’s something deeply nourishing about writing for food brands.
