Flu Season Awareness

Exploratory Campaign Concept | Unproduced

A headline is just the beginning.

This concept explores how a familiar flu-season message can take on an entirely different personality through art direction and visual storytelling. Here, the approach is high fashion, turned all the way up. The result is bold, unexpected, and a little tongue-in-cheek.

Part of the creative process is pushing beyond the obvious to explore what an idea can become, even when the final direction hasn't yet found its brand.

BRAND CONCEPTS: NOT FOR ADVERT PURPOSES. Concept demonstration only, is not endorsed by or affiliated with the copyright holder, and that the original assets belong to their respective owners.

BRAND CONCEPTS: NOT FOR ADVERT PURPOSES. Concept demonstration only, is not endorsed by or affiliated with the copyright holder, and that the original assets belong to their respective owners.